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In 2015, Prof De Wet Swanepoel and Prof Herman Myburgh, were deliberating and conceptualising the possibility of hearing testing on a smartphone. What started out as a conversation between two friends, has now evolved into a company that has conducted over 1.3 million tests across 191 different countries. Developing a solution to improve the accessibility of hearing healthcare was the idea that sparked hearX Group. hearX® is a digital health technology company that is passionate about healthy hearing and on a mission to make it accessible to everyone, everywhere. The business consists of two divisions, B2B and B2C. The B2B side offers award-winning clinical hearing health solutions for hearing healthcare professionals and retailers. With the Lexie Hearing platform, the B2C side offers DTC / OTC hearing aids at 80% less than the cost of traditional hearing aids on a fully inclusive remote care model. Using smart tech, artificial intelligence and big data, hearX has built a suite of smart digital solutions to detect, diagnose and treat hearing loss around the globe, making cost-effective hearing accessible to those who need it most.